Week 14: The Changing Landscape of Organizations

Throughout this course, we have acknowledged that we are living in the world of challenges and complexities. And, we learned that communication is served as an effective tools to tackle the issues in our postmodern world. This final chapter, represent the globalization, global economy resulted from our shifting society.

Miller (2012) stated that the landscape of the work world has shifted substantially in the last twenty years, and the changing is on-going. Organization landscape has become worldwide and industries is globalized. 

For instance, Bubble Tea industry today has cultivate the tea drinking into global food culture. Thanks to the globalization, taiwanese bubble tea popularization has been spreading across the globe, giving raise in cultural exchange and diversity. 

Bubble Tea, also known as pearl milk tea, a Taiwanese-based beverage invented in Tai Chung, Taiwan since 1980s. Today, this unique Taiwanese's beverage is being consumed worldwide, and become an 'Eastern Starbucks' in the international market. As we can see, Bubble Tea industry has increasingly symbolized global, multinational and multicultural performances in countries with various context, practices different cultures and beliefs. 

References:

Miller, K 2012, Organization Communication, 6^th edn, Wadsworth Cengage Learning, Boston.

Teo, R 2012, ‘Chatime rides on increasing spending power, tea culture in Malaysia,’ Borneo Post 2 July, viewed 5 November 2013, <http://www.theborneopost.com/2012/07/02/chatime-rides-on-increasing-spending-power-tea-culture-in-malaysia/>.